Practical Community Marketing and Blog Strategy
There are a ton of statistics about online communities, social media, and their impact on marketing. Here’s one we love, courtesy of Nielson (March 2009): Nearly 70% of all Internet users, worldwide, spend time on blogs or social networks, up over 5% in just one year. That’s two points more than email, and now accounts for one out of every 11 minutes spent online. Woah.
So what’s your plan for getting involved? Scared off by all the hype, the ridiculous variety of tools, and best practices that seem to change on a daily basis? Perhaps you’ve take the big steps, developed a grand strategy and a complete cultural shift underway, like all the gurus recommend. What next?
At Social Mallard we help companies of all sizes navigate through the chaos and develop simple, concrete, useful plans and actions that drive serious business results.
From getting your blog built or back on track, to auditing your current community activities and developing plans for improvement, to writing mind-blowing copy, to providing white label services to small agencies, we can help. Yes, we can plot grand strategy with the best of them, but we suspect some practical next steps may be useful too. Let’s get started.