About

Social Mallard is the professional blog home of me, Kevin Briody, a marketer with more than 13 years experience, mostly spent in the technology field working on the client-side for companies ranging from a tiny startup to the not-so-tiny Microsoft. After a cross-country relocation from Seattle to the beautiful Piedmont-Triad region of North Carolina, I’m now the Director of Strategic Partnerships for Ignite Social Media, working on major brands such as Bing, Office, and Windows at Microsoft, Nature Made, Disney Interactive, and The Body Shop USA.

This blog covers the side of marketing that I most enjoy, and where I’ve fortunately spent the bulk of my career: the intersection of traditional marketing and community engagement, with a side order of social media, that is changing the way companies of all sizes shape their marketing strategies. My interest is less on the bubble and more on the practical, so hopefully you’ll see that reflected in the content here.

Why “Social Mallard?” It was, and remains, the official name of my one-man consulting LLC. I followed the strict and ever-so-common branding principal of “adjective and/or color + animal = perfect agency name” to create it, helped along by the fact I’m an Oregon Duck alumni and rather obnoxiously vocal about it.