Is blogging making a comeback with the Millennials?

Pretty much ever since blogging started to take off, people have been discussing its pending demise – or at the very least, its relative decline in favor of Twitter and other types of short-form sharing.

And, anecdotally at least, it seems to me that long-form blogging is less of the centerpiece of the conversation for most of my extended social network than it was just a few years ago, and more of a compliment to the day-to-day (or second-to-second) sharing via Twitter and Facebook that now dominates.

So it’s interesting to note some new research pointing to the rise in popularity of blogging among the last group I would have expected – the Millennials.

Over 40% of the blog writers surveyed fell into the Millennial age group of 18-25, and why they are blogging hints at the advantage blogs still maintain over microblogging and social networking – it’s a platform for self-expression.

Video still trumps text for self-expression, but the technical and psychological barriers to jumping into videoblogging aren’t trivial, so it makes sense that “old-school” text-based blogging still has a home among those who are seeking an outlet for self-expression.

*Graphic source: eMarketer

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