10 Social Media Lessons from the Corporate World

10 Social Media Lessons from the Corporate World

Posted by: on May 3, 2011 | One Comment

This afternoon I have the privilege of talking with a couple groups of early childhood educators, advocates, and researchers at the 2011 National Smart Start Conference. My presentations is titled: “Building Your Online Community Through Social Media: Lessons from the Corporate World” – a recap of the key lessons are below.

Carnival, Royal Caribbean, and NCL: A Social Media Comparison [Ignite Post]

Carnival, Royal Caribbean, and NCL: A Social Media Comparison [Ignite Post]

Posted by: on Apr 20, 2011 | No Comments

(This is a partial repost of an article I originally wrote for the Ignite Social Media blog, included here to share with my readers. For the full length post, see the link above).

“Make it Social” is a Recipe to Fail

“Make it Social” is a Recipe to Fail

Posted by: on Apr 19, 2011 | One Comment

Even with the increasing acceptance of social media as a valid part of the integrated marketing mix, all to often marketers try to just bolt social elements onto an existing campaign – which is a recipe for failure.

Social Media Tips for the New Marketing Grad

Social Media Tips for the New Marketing Grad

Posted by: on Apr 1, 2011 | 3 Comments

Last night I had a wonderful opportunity to meet with a group of students from Elon University’s Ad Club (AAF). As part of my talk I shared a few simple tips and bits of advice around social media to help new graduates entering the PR/Ad/Marketing client and agency world. Grab the slides if you like, or read on for some extra commentary.