SAS take on Social Media Analytics

Cross-posted excerpt from the Ignite Social Media blog.

Enterprise business intelligence analysts are getting a new toy to play with, this one addressing the rapidly evolving field of social media analytics. SAS, practically our neighbor just up the road in Cary, NC, launched their new Social Media Analytics solution this past week in Seattle – a launch which incidentally made some very smart uses of social media in its own right. As a follow up, SAS hosted a small event Wednesday night for agencies and social media practitioners in the Research Triangle area, and was nice enough to throw us an invite or two.

A quick thanks to David Thomas, the social media manager from SAS, for both those invites and for hosting a great event. You can find some photos of the gathering over on Wayne Sutton’s blog. Beyond the networking, David managed to work in a very interesting demo of the new service. Here are two of my initial takeaways:

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