Because marketing has changed forever, and the world needs yet one more guy to blog about it.

Twitter is Not Your RSS Feed – Stop Treating it Like One

Posted by on Jul 18, 2011 | No Comments

Every Twitter user has heard it, or experienced it ourselves, the complaint that Twitter has become too noisy, too spamming, too much about just pushing links and not enough about actual people expressing actual thoughts. The problem however isn’t Twitter’s, and Twitter shouldn’t have to become like Google+ to “fix” it.

What makes Google+ so appealing (for now)? A clean slate

What makes Google+ so appealing (for now)? A clean slate

Posted by on Jul 13, 2011 | One Comment

Like pretty much everyone else in this business, I’ve spent the better part of the last week poking and prodding Google’s latest entry into the social networking space: Google+.

The quick verdict? It’s well-designed, fairly intuitive, fast, and a joy to use. While still early, it’s shaping up to be one of the most promising and viable new social networks to emerge since the meteoric rise of Facebook began a  few years back.

10 Social Media Lessons from the Corporate World

10 Social Media Lessons from the Corporate World

Posted by on May 3, 2011 | One Comment

This afternoon I have the privilege of talking with a couple groups of early childhood educators, advocates, and researchers at the 2011 National Smart Start Conference. My presentations is titled: “Building Your Online Community Through Social Media: Lessons from the Corporate World” – a recap of the key lessons are below.

Quora – The Latest Shiny New Has-Been?

Quora – The Latest Shiny New Has-Been?

Posted by on Apr 27, 2011 | No Comments

On December 26th, 2010 the Golden Age of Quora officially kicked off with a blog post by Robert Scoble titled: “Is Quora the biggest blogging innovation in 10 years?” followed by a related TechCrunch article. For a glorious few weeks, Quora was the toast of the social media community. It’s been downhill ever since.