Because marketing has changed forever, and the world needs yet one more guy to blog about it.

What makes Google+ so appealing (for now)? A clean slate

What makes Google+ so appealing (for now)? A clean slate

Posted by on Jul 13, 2011 | One Comment

Like pretty much everyone else in this business, I’ve spent the better part of the last week poking and prodding Google’s latest entry into the social networking space: Google+.

The quick verdict? It’s well-designed, fairly intuitive, fast, and a joy to use. While still early, it’s shaping up to be one of the most promising and viable new social networks to emerge since the meteoric rise of Facebook began a ¬†few years back.

10 Social Media Lessons from the Corporate World

10 Social Media Lessons from the Corporate World

Posted by on May 3, 2011 | One Comment

This afternoon I have the privilege of talking with a couple groups of early childhood educators, advocates, and researchers at the 2011 National Smart Start Conference. My presentations is titled: “Building Your Online Community Through Social Media: Lessons from the Corporate World” – a recap of the key lessons are below.

Quora – The Latest Shiny New Has-Been?

Quora – The Latest Shiny New Has-Been?

Posted by on Apr 27, 2011 | No Comments

On December 26th, 2010 the Golden Age of Quora officially kicked off with a blog post by Robert Scoble titled: “Is Quora the biggest blogging innovation in 10 years?” followed by a related TechCrunch article. For a glorious few weeks, Quora was the toast of the social media community. It’s been downhill ever since.

Thank You Volkswagen: Someone Finally Pulls Off a Smart LinkedIn Campaign

Thank You Volkswagen: Someone Finally Pulls Off a Smart LinkedIn Campaign

Posted by on Apr 26, 2011 | No Comments

As insanely useful as LinkedIn is for professional networking – it has become the de facto online resume for millions – it simply has never caught on with brand marketers the way Facebook has. Part of that is the B2B skew of the LI community, but no small part is the relatively unwelcoming set of marketing options presented to potential advertisers and sponsors. So it’s cool to see Volkswagen pull off a simple yet smart and entertaining campaign using LinkedIn as the foundation.