Social Media in Healthcare Cheat Sheet

July 23rd, 2009

I’m excited to be attending “Taking the Mystery Out of Social Media: Strategies for Healthcare Marketing” – a one day educational workshop from the team at GA Creative and featuring Lee Aase, social media manager with the Mayo Clinic.

Mayo has really embraced the idea of connecting with patients and advocate communities via blogs, podcasts, Twitter, and social networking – for instance the Sharing Mayo Clinic blog, which features the voices and stories of Mayo patients, is a wonderful example of how to use a blog to create opportunities to share and foster community. Lee’s presentation should be a good one.

While researching social media marketing for healthcare, I collected a few relevant presentations, research reports, and links that I thought could be helpful for others.

If you’re serious about this topic however, I’d suggest following Ed Bennett, whose blog is a treasure trove of great stats and information (such as Hospital Social Media Updates).

Enjoy:

Presentations:

Social Media in Healthcare (Slideshare PPT) from the PRSA Healthcare Conference 2008.
Healthcare & Social Media 2009 Trends (Slideshare) by Scott Meis.
A video, promoting a new media in healthcare conference, posted by CheyenneJack.com. Check out the post for a distallation of quoted stats from the video as well.

Research Reports:

Pew: 61% of Americans look online for health information. (Press Release)
iCrossing: How America Searches – Health and Wellness (PDF)

Statistics/Links:

Ed Bennett: Social Media links and stats for 297 US hospitals (XLS…wow)

Twitter #hashtags:

Twitter accounts to follow:

On YouTube:

Medical University of South Carolina
Countless others – see Ed’s outstanding XLS for links.

From → Social Media

View Comments →

Ed Bennett permalink

Kevin – thanks for the links and kind words. Feedback like yours is a great incentive.
socialmallard permalink

Thanks for the comment Ed. That XLS alone is a fantastically helpful reference!
jansheeley permalink

Thanks for the post Kevin, we at GA Creative are very excited to bring Lee in, we have been following him on twitter and listening to his presentations and have found his insights fantastic! Thanks for your research especially the information from Ed, my first impression reviewing his info is WOW ! Healthcare marketing is about to take a huge leap forward, we are inspired to learn more from these early adopters and pioneers and help our clients understand how they may implement social media strategies into their current marketing.
brianahier permalink

Thanks for the #HCSM links – Social Media in Healthcare Cheat Sheet
jansheeley permalink

Thanks for the post Kevin, we at GA Creative are very excited to bring Lee in, we have been following him on twitter and listening to his presentations and have found his insights fantastic! Thanks for your research especially the information from Ed, my first impression reviewing his info is WOW ! Healthcare marketing is about to take a huge leap forward, we are inspired to learn more from these early adopters and pioneers and help our clients understand how they may implement social media strategies into their current marketing.
brianahier permalink

Thanks for the #HCSM links – Social Media in Healthcare Cheat Sheet