Social Media in Healthcare Cheat Sheet

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I’m excited to be attending “Taking the Mystery Out of Social Media: Strategies for Healthcare Marketing” – a one day educational workshop from the team at GA Creative and featuring Lee Aase, social media manager with the Mayo Clinic.

Mayo has really embraced the idea of connecting with patients and advocate communities via blogs, podcasts, Twitter, and social networking – for instance the Sharing Mayo Clinic blog, which features the voices and stories of Mayo patients, is a wonderful example of how to use a blog to create opportunities to share and foster community. Lee’s presentation should be a good one.

While researching social media marketing for healthcare, I collected a few relevant presentations, research reports, and links that I thought could be helpful for others.

If you’re serious about this topic however, I’d suggest following Ed Bennett, whose blog is a treasure trove of great stats and information (such as Hospital Social Media Updates).

Enjoy:

Presentations:

Research Reports:

Statistics/Links:

Twitter #hashtags:

Twitter accounts to follow:

On YouTube:

  • http://twitter.com/EdBennett Ed Bennett

    Kevin – thanks for the links and kind words. Feedback like yours is a great incentive.

  • socialmallard

    Thanks for the comment Ed. That XLS alone is a fantastically helpful reference!

  • http://www.ScottMeis.com/ Scott Meis

    Thanks for the plug Kevin. Similar to what Ed has pulled together on the hospital front, here is a list of organ donation organizations using social media that I’ve compiled in case it’s of help to readers. http://www.budurl.com/DonationSocialMedia

    Thanks again,
    @ScottMeis

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  • jansheeley

    Thanks for the post Kevin, we at GA Creative are very excited to bring Lee in, we have been following him on twitter and listening to his presentations and have found his insights fantastic! Thanks for your research especially the information from Ed, my first impression reviewing his info is WOW ! Healthcare marketing is about to take a huge leap forward, we are inspired to learn more from these early adopters and pioneers and help our clients understand how they may implement social media strategies into their current marketing.

  • brianahier

    Thanks for the #HCSM links – Social Media in Healthcare Cheat Sheet

  • http://www.gacreative.com jansheeley

    Thanks for the post Kevin, we at GA Creative are very excited to bring Lee in, we have been following him on twitter and listening to his presentations and have found his insights fantastic! Thanks for your research especially the information from Ed, my first impression reviewing his info is WOW ! Healthcare marketing is about to take a huge leap forward, we are inspired to learn more from these early adopters and pioneers and help our clients understand how they may implement social media strategies into their current marketing.

  • brianahier

    Thanks for the #HCSM links – Social Media in Healthcare Cheat Sheet