Must Read Monday 7/27

Some relevant blogging, community marketing, and WordPress links from the past week:

• 6 Steps to Effective Blogger Outreach (Andy Sernovitz) – Smart tips for running a blogger outreach effort.
• AT&T Reportedly Blocks 4chan. This Is Going To Get Ugly (TechCrunch) – AT&T possibly ignites a Web firestorm by picking on the wrong online community.
• Top social media brands include Starbucks, Dell and Microsoft (Techflash) – Report from Wetpaint and Altimeter Group on top brands who make heavy use of social media.
• The Conversation Prism by Brian Solis and JESS3 – Awesome chart highlighting and categorizing the vast array of social media “conversation” tools and services.
• Gini Coefficient for Online Participation (Bud Caddell) – Long reading, consider this your online community grad school course for the week.

You can easily follow what I’m reading by subscribing to my Delicious or Google Reader shared feeds, or just glancing over to the sidebar (using the great Lifestream plugin from iBegin).