Social Media in Healthcare Cheat Sheet

Posted by: on Jul 23, 2009 | 8 Comments

I’m excited to be attending “Taking the Mystery Out of Social Media: Strategies for Healthcare Marketing” – a one day educational workshop from the team at GA Creative and featuring Lee Aase, social media manager with the Mayo Clinic.

Mayo has really embraced the idea of connecting with patients and advocate communities via blogs, podcasts, Twitter, and social networking – for instance the Sharing Mayo Clinic blog, which features the voices and stories of Mayo patients, is a wonderful example of how to use a blog to create opportunities to share and foster community. Lee’s presentation should be a good one.

While researching social media marketing for healthcare, I collected a few relevant presentations, research reports, and links that I thought could be helpful for others.

If you’re serious about this topic however, I’d suggest following Ed Bennett, whose blog is a treasure trove of great stats and information (such as Hospital Social Media Updates).

Enjoy:

Presentations:

Research Reports:

Statistics/Links:

Twitter #hashtags:

Twitter accounts to follow:

On YouTube: