On how I slavishly follow Cory Doctorow’s advice
“They” say that the power of trusted recommendations is the ultimate form of marketing. Well here’s my example of how true that is.
I just bought a novel by Terry Pratchett – The Monstrous Regiment – basically because Cory Doctorow told me to. Not me, directly, of course, but everyone via his post about Terry’s latest book in the Discworld saga, the “Unseen Academicals.”
Thing is, I enjoy Cory’s writing enough that I took a leap of faith a while back on another of his recommendations, John Varley’s Red Thunder series. That turned out to be some of the most fun I’ve ever had reading a science fiction book (and eventually, the series). As a result of that recommendation, when Cory came along again and spoke so glowingly of Terry Pratchett, whom I’d heard of but not read, I ran right over to Amazon and picked up a copy with overnight delivery.
Will I enjoy it? Who knows. The point is I’m willing to give it a shot because I’ve previously had a positive experience based on Cory’s recommendation, which itself was based on a certain level of trust I had in his taste through his blogging and writing.
Trust rules all. I can’t wait for my book to arrive.

As we all know, the world marketer's face has changed forever, and here is yet another oddly named blog to help you navigate it all. I'm Kevin Briody, lifelong marketer, ex-Microsoftie, startup and nonprofit veteran, current agency -type, and your host. 
























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